Moonpig brings LEGO® on board in biggest ever brand launch

25 March 2021

Moonpig announced today the biggest brand launch on its site, making LEGO® gifts available for its millions of customers. Moonpig has never launched so many new gifts from a brand before, but marks the occasion as the first of more to come.

The all-new LEGO® range features 13 different themes* with 50+ products so whether it’s a little one's first Duplo LEGO® set, Marvel LEGO® figures for the mini superheroes, or an Architecture building set for the ones who like a challenge, Moonpig aims to make birthday gift shopping a breeze with curated options for big kids and little kids alike.

The range includes amongst others:

Moonpig launched the new brand with bespoke site looks - a dedicated landing page as well as content all around the site to showcase the extensive range, and has the ambition to grow the offer even further throughout the year.

The LEGO® range is available on the Moonpig site here: https://www.moonpig.com/uk/gifts/lego/

As Moonpig works to fulfil its vision to become the ultimate gifting companion, the business has been bolstering its ever expanding gifting offer with a long list of illustrious brands. In the past three months, Moonpig has introduced over 50 new brands across food, alcohol, beauty, home and toys, including amongst others: Edinburgh Gin, Chase Gin, Moet & Chandon, Piper-Heidsieck, Bollinger, Johnnie Walker, Glenmorangie, Jamesons, Sanctuary Spa, This Works, Nivea, OPI, Whittards, Walkers Shortbread, Montezuma Chocolate, Jelly Belly, Playmobil, Hasbro and Pokemon.

*Key ranges available on Moonpig include: Duplo, Lego City & Lego Fire, Lego Police, Lego Friends, Ninjago, Technic, Architecture, Minecraft, Harry Potter, Star Wars, superheroes, Super Mario