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1 Essence Mediacom brand tracking, March 2024 (Moonpig) and April 2024 (Greetz).

2 Source: OC&C October 2024. UK market share of 70%, compared to 12% for nearest competitor.

3 Total of 90m customer occasion reminders as at 30 April 2024. Moonpig and Greetz only.

4 Cumulative transactions as at 30 April 2024. All-time for Moonpig, from 1 September 2018 (post-acquisition) to 30 April 2024 for Greetz and from 13 July 2022 (post-acquisition) to 30 April 2024 for for Experience.

5 As at 30 April 2024. Moonpig and Greetz only.

6 Moonpig segment only. Calculated as the % of first year revenue.

7 Adjusted EBITDA margin and operating cash flow are Alternative Performance Measures.

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