At Moonpig Group our purpose is to create better, more personal, connections between people that care about each other. We are an international group, comprising the Moonpig, Buyagift and Red Letter Days brands in the UK and the Greetz brand in the Netherlands.

We are a technology platform at heart, but our customers know us as the leading online destination for physical greetings cards, physical gifts, flowers and digital gift experiences.
Even though we’ve been around for over 20 years, we continue to disrupt the market. In FY25, we delivered over 50 million personalised cards, gifts and flower bouquets in over 35m orders, helping our customers celebrate all the occasions that matter to them, from milestone birthdays and anniversaries, seasonal events, to the "just becauses".

Key facts

The leading data and technology platform for physical greeting cards and gifting.

£8.82

Moonpig and Greetz average order value

920,000

Plus subscription scheme members

2.94

Moonpig and Greetz orders per active customer

12.0m

Moonpig and Greetz active customers

We use data and technology to create loyal customer relationships

6x

More data captured than our nearest competitor

101m

Moonpig and Greetz customer occasion reminders set

15m

Card creativity feature usage

337m

Cumulative transactions

Our strategy is to become the ultimate gifting companion

47%

Gifting share of Group revenue

50.4m

Cards and gifts sold

35.3m

Moonpig and Greetz orders

17.7%

Moonpig and Greetz gift attach rate

The UK and the Netherlands are our current core markets

83%

United Kingdom share of revenue

14%

Netherlands share of revenue

3%

Ireland, Australia and US share of revenue

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