Moonpig
It all began in April 2000 when moonpig.com was launched as the UK’s first online card retailer. The vision was simple: to create a better card than customers could find on the high street, by combining digital printing and the internet.
Greetz
In 2018, the Group acquired Greetz, one of the Netherlands’ leading online card and gifting businesses.
Greetz was founded in Amsterdam in 2004, since when it has established itself as a clear market leader in online cards with strong brand awareness.
London Stock Exchange
On 5 February 2021, Moonpig Group plc was admitted to trading on the Main Market of the London Stock Exchange. The Company is a constituent of the FTSE 250 Index of leading UK-listed companies.
Experiences
In July 2022, the Group completed the acquisition of Experiences, which operates the Red Letter Days and Buyagift brands. This acquisition was closely aligned to our strategy of becoming the ultimate gifting companion.
Explore our timeline
2000
- Moonpig, the first online physical greeting cards business, is founded
2004
- Greetz is founded in the Netherlands
2007
- Moonpig introduces gifts
2010
- Greetz introduces flowers
2018
- Moonpig Group acquires Greetz
2021
- Moonpig Group floated on the London Stock Exchange
2022
- Moonpig launched in Ireland
- Moonpig Group acquired Experiences (Red Letter Days and Buyagift)
- Greetz completed its migration onto the unified technology platform
- Greetz launched new iOS and Android apps
- The Group opened new operational facilities in Tamworth (UK) and Almere (Netherlands)
2023
- Launched digital gifting in physical greeting cards
- Launched Moonpig Plus subscriptions
- Launched innovative new card features, including video and audio messages, group cards and ‘smart text’ AI-generated messages
2024
- Launched Greetz Plus subscriptions
- Moonpig introduced same-day digital gifting with an e-card
- Moonpig launched physical gift range in Australia and retail gift cards in the US
2025
- Launched “Your Personal Handwriting” to enable customers to create digital versions of their handwriting
- Introduced AI-generated “sticker” images for personalised sticker designs
- Rolled out live inference technology to recommend gifts in real time based on customer behaviour
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