Major shareholders
The table below provides details of the major voting interests in Moonpig Group shares, as notified to the Company under the FCA’s Disclosure and Transparency Rules (DTR 5), as at 31 December 2025:
| Shareholder | Date of most recent TR1 | % Shareholding |
|---|---|---|
| FIL (Fidelity International) | 22 December 2025 | 11.00% |
| Baillie Gifford | 24 November 2025 | 10.04% |
| Liontrust Investment Partners | 23 May 2025 | 9.97% |
| Abrdn | 12 June 2024 | 6.86% |
| BlackRock, Inc | 7 March 2025 | 5.17% |
| Ameriprise (Columbia Threadneedle) | 19 February 2025 | 4.33% |
Percentage shareholdings are based on the figure stated in the most recent TR1 issued for each shareholder.
This page is updated periodically. Additional notifications may have been received since the last update, in which case these will have been announced to the market. All notifications made to the Company under DTR 5 are published on a Regulatory Information Service and are available under the heading “Holding(s) in Company” on the Regulatory news page of Moonpig Group’s company website.
Free float
The Company’s free float represents the proportion of Moonpig Group issued share capital that is freely available for trading by public investors. The free float is an important measure of market liquidity, as it indicates the number of shares accessible for trading on the stock market. A high free float supports efficient price discovery, trading activity, and investor confidence.
The UK’s Financial Conduct Authority (FCA) defines free float as the proportion of a company's issued share capital that is freely available for public trading in the stock market. Shares held by directors, senior management, their close associates, or long-term strategic investors owning 5% or more of the company’s share capital are excluded from the free float calculation. Additionally, shares subject to restrictions, such as lock-up agreements or other conditions limiting their tradability, are not included.
As at 31 December 2025, 2,071,556 shares were held in the Moonpig Group employee benefit trust (EBT), on which voting rights are not exercised.
As at 31 December 2025, the total number of voting rights in Moonpig Group plc was 314,040,455. Moonpig Group is not aware of any shareholdings subject to restrictions or that are held by long-term strategic investors with significant shareholdings. There are no shares held in treasury.
Accordingly, the Company estimates Moonpig Group’s free float to comprise all shares except those held by the directors and the EBT, amounting to 310,249,430 shares or 98.15% of total issued ordinary shares. This high free float percentage underscores the liquidity, accessibility and tradability of Moonpig Group shares.
Directors’ shareholdings
The beneficial interests of the directors and their immediate families in the ordinary shares of Moonpig Group as at 31 December 2025 are as follows:
| Director | Current holding Number of shares | Current holding % shareholding |
|---|---|---|
| Andy MacKinnon | 1,069,523 | 0.34% |
| Kate Swann | 2,466,562 | 0.78% |
| David Keens | 120,000 | 0.04% |
| Susan Hooper | 14,286 | 0.00% |
| Niall Wass | 75,498 | 0.02% |
| ShanMae Teo | 45,156 | 0.01% |
| Total directors’ shareholdings | 3,791,025 | 1.20% |
Directors’ shareholdings are important in ensuring alignment between the interests of the directors and those of the Company’s shareholders. The above table includes shares owned outright by directors but excludes options that have vested but not been exercised and share interests that are subject to continued employment and/or performance conditions.
2023 Remuneration Policy specifies a shareholding requirement for the executive directors of 300% (3x) of base salary. Both executive directors meet this requirement. As at 31 December 2025, based on the latest closing middle-market share price of 203.00 pence as at that date, the CFO Andy MacKinnon’s shareholding equated to 5.3 times base salary, which exceeds the shareholding requirement.
Catherine Faiers will join the Company as CEO on 2 March 2026. The above table will be updated to include her shareholding following her appointment. In accordance with the 2023 Remuneration Policy, executive directors are given a reasonable period of time to comply with the shareholding requirement.