- Moonpig is offering 25,000 free postcards to help people reach out to loved ones with a caring message
- They have also launched a new ‘Just to Say’ postcard range to coincide with Mental Health Awareness Week, that forms part of the free postcards initiative
A week-long awareness campaign by Moonpig launched today, to coincide with Mental Health Awareness Week, encouraging Brits to find their voice, to reach out to people who may be struggling, and to ‘see the hidden message’ when it comes to communicating with friends and family.
In a series of four 30-second videos, created by Moonpig, a camera slowly zooms in on what appear to be simple notes on postcards.
As the camera gets closer, the words fade to reveal the ‘hidden message’, something which the sender wanted to say but found difficult to express.
In one of the videos, a mother writes to her child, commenting on recent Facebook posts, on her challenges using technology, and gardening.
Towards the end of the video, the hidden message emerges: “You’ve gone quiet, call me whenever”.
In another video, we see a note from a friend mentioning job hunting and planning a summer break. The real message is then revealed as “I really wish I could hug you”.
The campaign has been created to encourage us all to open up during Mental Health Awareness Week.
Sarah-Jane Porter, Head of Cards at Moonpig commented: “They say a face can tell a thousand stories, but when we can’t see our loved ones in person it’s much harder to know what is going on with them, let alone in their heads. Many of us have grown quite used to video calls by now, but expressing how you feel can sometimes be difficult. This is why we wanted to help people feel more comfortable to express the things that matter, and reach out to each other during Mental Health Awareness Week with 5,000 free postcards for five days on the Moonpig app. “
“Written messages allow us to pour our emotions onto paper without any pressure. It’s easier to express feelings, concerns and care - things that many might feel uncomfortable saying out loud in person.”
“It’s important for us at Moonpig to help people stay connected with the ones they love, even when they can’t see them.”
Mental health charity Mind has some tips on how to open up to loved ones that can provide some guidance for all of us during these unprecedented times:
It can be normal to worry about telling someone how you feel but trying to deal with things on your own can make things feel worse. Talking to someone you trust can help you to:
- feel like you're not alone
- feel supported by the people around you
- find treatment and support options to help with how you're feeling
- stop things from getting worse
- find out that other people have been through similar things.
If you're worried about telling someone how you feel, it can help to feel prepared for the conversation. Here are some tips from Mind you could think about:
- Find a way that feels right for you – sometimes you might want to talk face-to-face but if this feels too difficult you could try talking on the phone, sending a text or email, writing a letter or drawing how you feel.
- Find a good time – the time may never feel perfect, but it can help if it's when they can give you their full attention and it's in a place where you feel comfortable.
- Practise what you want to say – this could be in your head or with a friend. You could even try writing things down.
You can also find more information and support on Coronavirus and your mental health on Mind’s website, here.
Moonpig will be offering 25,000 free postcards for Mental Health Awareness Week - 5,000 per day for five days - to encourage people to say the things that matter. Using the APPFREEPC voucher code on the app, people will be able to send a free postcard to anyone they feel need support. The code will be live 20-24th May, but the offer is limited to one free postcard per person.* The free postcards are available on the Moonpig app on this link here.
Moonpig’s new ‘Just to Say’ postcard range also forms part of this initiative and can be found here:
https://www.moonpig.com/uk/personalised-cards/postcards/
- ENDS -
Notes to editors
*The APPFREEPC voucher code will be available to anyone to send one free postcard on the Moonpig app between 20-24th May for Mental Health Awareness Week. The amount of free postcards are limited at 5,000 per day and only valid in the app only. Customers are required to cover postage.
The full postcard copy reads:
POSTCARD 1
Hey Lisa and the kids, It was so lovely to hear from you and the boys. Their paintings are adorable! Who knew I would miss putting them up on the fridge?! We’re all doing well but you will be pleased to hear that I’ve perfected that banana bread recipe so no more disasters next time you visit. It turns out the trick is to use much riper bananas... weird. Anyway, can’t wait to see you soon. Take care. Beth x
Hidden message: Miss you so much
POSTCARD 2
Hello darling, How are you all? I see from Facebook that you’ve started work on the garden and gone with the decking, it’ll look fab! Your father and I are keeping ourselves out of trouble. The house is so quiet without any grandchildren around causing mischief. I still haven’t worked out how to make a facetime call so maybe you can teach me so I know for the future. Dad has been pottering in the garden whenever he gets the chance. It’s good to see him keeping himself busy. I’ll send you some pics. Lots of love, Mum x
Hidden message: You’ve gone quiet, call me whenever
POSTCARD 3
Hey buddy, What’s new?! I haven’t got much to report right now. I continue to hunt for jobs but it’s really tricky right now. I’m sure something will come up soon. Get the kids to make a wish for me, would ya?! I think we should start planning a summer break with the gang. We could all rent a cottage somewhere in the middle of nowhere and pile into a car. It’ll be a squeeze but you know much I love a hug! I promise I won’t make you do all the driving! What do you reckon? Stu
Hidden message: I really wish I could hug you
POSTCARD 4
Hello mum, We’ve only gone and done it... we found a gorgeous rescue puppy at the shelter and he comes home to us in two weeks. You’re going to love him. He’s the cutest little guy! The shelter want to come and check out our place first, but that’s not a problem. The pup loves other dogs and is not used to being alone so it’s good he’ll have Dexter for company when we’re out. I can’t wait to get him home and for them to meet! See you soon. Lou
Hidden message: You’re not alone
//
About Moonpig
At Moonpig, we take pride in helping people turn something as simple as a piece of paper into a compassionate message of care. Helping people care greater, and giving them the tools and confidence to do this is our MO. We believe that cards are the embodiment of care - our range of over 10,000 designs gives people creative freedom and infinite possibilities to make their act of caring the most personal and heartfelt it can be. We deliver over 16 million cards a year. That’s over 16 million opportunities to help make someone feel loved.
Combined with the ability to send a card from the palm of your hand on our app or mobile site and the ability to make an act of caring more momentous with an award-winning bouquet or a great gift, Moonpig makes sharing a little bit of love simple, easy and super meaningful.