- Adorable card range pays tribute to the nation’s lockdown heroes to celebrate special moment for new parents
- Baby card range nods to: Sir Captain Tom Moore, Joe Wicks MBE, Marcus Rashford MBE, Sophie Ellis-Bextor, Clara Amfo plus a special dedication to key workers
- The ‘Little Lockdown Heroes’ collection is available to buy from 4th November with 10% of proceeds going to charity Mind to support mental health support services.
Moonpig is celebrating the ‘lockdown heroes’ who will inspire future generations with their standout moments of human kindness, strength, hope – and even kitchen discos – with its adorable new baby card range as the first lockdown babies begin to be born.
As the nation once again is in lockdown, we’ll look to these figures as a reminder that we can get through this together.
The inspiration for the stars of the adorable range were decided by over 2,000 Moonpig customers who were surveyed to choose the role models for our next generation.
The ‘Little Lockdown Heroes’ card range includes six cards, featuring a tiny Joe Wicks, a little Clara Amfo and small Sir Captain Tom Moore among others.
The range has been designed to help new parents celebrate their own little heroes, with miniature versions inspired by the people who have kept spirits high after what was surely a lonely and difficult time to be pregnant.
Respondents overwhelmingly (71%) agreed that Sir Captain Tom Moore, who captured the hearts of the nation, raising almost £33m for NHS charities by walking laps of his garden before his 100th birthday, was the lockdown hero most likely to inspire future generations and that kindness was the most important quality to pass on (followed by compassion and a positive outlook).
The greeting on the card featuring a mini Sir Captain Tom Moore reads: A new little hero joins the ranks - congratulations on your new arrival.
Joining mini Sir Tom in the Little Lockdown Hero card range are:
- Marcus Rashford MBE – the superstar Manchester United footballer was recently commended in The Queen’s Birthday Honours List for his unwavering commitment to feed vulnerable children through campaigning during the coronavirus crisis. This card greets new parents with: Congratulations on your new arrival - your little man of the people.
- Joe Wicks MBE – everyone’s favourite PE teacher kept the nation moving throughout the first lockdown with the virtual ‘PE with Joe’ series raising over £500,000 for NHS charities and has just announced ‘Wake up with Joe’ keep us moving once again. The mini-Joe card nods to his daily 9am PE class, reading: Congrats on your little hero… Enjoy the lively start to your mornings!
- Sophie Ellis-Bextor – The songstress lit up living rooms across the country throughout lockdown with her fabulous Kitchen Discos streamed every Friday. They were deemed so iconic it left some calling for her very own honour… By popular demand, Sophie brought a special edition of the Kitchen Disco back on 30th October. Any more Sophie?! The little Sophie card says: Congrats on your little hero… Friday nights will never be the same again!
- Clara Amfo – The BBC Radio 1 host used her Live Lounge slot to connect with listeners during an unsettling time and used her mainstream platform to educate and entertain audiences, which saw her named a ‘Face of Hope’ by British Vogue. Clara is now setting the Strictly dance floor alight! The card greeting featured is: Your lounge just got a whole lot livelier. Congrats on your little hero.
- And last but not least, the UK’s Key Workers – This special edition card is in dedication to the thousands of medical professionals, carers, retail staff, post workers, and countless other roles who kept the country going through an unprecedented period. The greeting on this special card reads: A little lockdown arrival - Here Safe and Sound Thanks to our Key Workers
As the nation prepares to enter a second national lockdown, these figures will once again play a key role in lifting the nation’s spirits from Wake up with Joe, tips on keeping active from Captain Sir Tom Moore and hopefully more kitchen discos.
Importantly, 10% of all proceeds from the range will go to mental health charity Mind, which offers support, advice and information to anyone with a mental health problem, including for those of us experiencing postnatal and perinatal mental health problems. Donations will help to ensure that no one has to face their mental health problem alone, particularly in these unbelievably difficult times.
Sarah-Jane Porter, Head of Cards and Licensing at Moonpig said, “2020 has been extraordinary by all accounts, and while many want to put the past few months behind them, anyone who has a new arrival this year will agree there were some key people who helped everyone through and have emerged as role models for the future. With this New Baby card range, we wanted to create a special moment for new parents bringing bundles of joy into the world through an unforgettable era.
“With a nod to the people who have uplifted the nation, our ‘Little Lockdown Heroes’ collection pays homage to those figures who are set to inspire generations to come, whilst hopefully bringing a smile to new families up and down the country.”
The Little Lockdown Heroes collection is available to buy at www.moonpig.com/uk/personalised-cards/new-baby/ from £3.49 with 10% of proceeds going to Moonpig’s charity partner, Mind.
All outfits from the adorable baby photoshoot were donated to Little Village: a clothing and toy bank for children up to the age of five, ensuring no child in London grows up without the essentials for daily life. All toys from the shoot were donated to Haven House Children's Hospice.
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About Moonpig
At Moonpig, we take pride in helping people turn something as simple as a piece of paper into a compassionate message of care. Helping people care greater, and giving them the tools and confidence to do this is our MO. We believe that cards are the embodiment of care - our range of over 15,000 designs gives people creative freedom and infinite possibilities to make their act of caring the most personal and heartfelt it can be. We deliver over 30 million cards a year. That’s over 30 million opportunities to help make someone feel loved.
Combined with the ability to send a card from the palm of your hand on our app or mobile site and the ability to make an act of caring more momentous with an award-winning bouquet or a great gift, Moonpig makes sharing a little bit of love simple, easy and super meaningful.
About Mind
- Mind is the leading mental health charity in England and Wales. They provide advice and support to empower anyone experiencing a mental health problem. They campaign to improve services, raise awareness and promote understanding. They won't give up until everyone experiencing a mental health problem gets both support and respect. mind.org.uk
- Please note that Mind is not an acronym and should be set in title case.
- Mind has a confidential information and support line, Mind Infoline, available on 0300 123 3393 (lines open 9am - 6pm, Monday – Friday)
- For information and support on staying mentally healthy at this time, visit www.mind.org.uk/coronavirus
- Mind’s online mental health community Side by Side is a safe space where anyone aged 18 and over with experience of a mental health problem can share their story, connect with others, access Mind’s wider information and resources, and give support in return. Find out more at www.sidebyside.mind.org.uk
- Mind’s income has been affected by the outbreak of coronavirus, largely due to the temporary closure of their charity shops across England and Wales, and the cancellation or postponement of major fundraising events. To help them continue their vital work, donate to their emergency appeal: www.mind.org.uk/donate
- Mind offers free resources for employers to help improve mental wellbeing. For more information, visit mind.org.uk/work