Buyagift is a leading UK gift experiences platform, offering an extensive range with over 4,800 nationwide experiences across categories including short stays, theatre and shows, dining out, afternoon tea and family days out.
Founded in 1999, Buyagift sells experiences through its website buyagift.com as well as through other e-retail sites and retail partners. With the broadest and deepest geographical footprint in the UK, it provides customers with an extensive choice with something to suit every taste, occasion and budget.
UK gift experiences represent £7 billion of the Group’s £60 billion total addressable gifting market(1). The experiences segment is growing at a faster rate than total gifting as a result of the secular consumer trend towards experiential gifts such as days out, meals and activities rather than physical gifts. Within this segment, specialist gift experiences platforms such as Buyagift have remained trusted by customers through providing superior choice, flexibility and assurance of quality to consumers across the UK. As a leading platform in a large and fragmented market, Buyagift is well positioned to accelerate market share gains within the growing experience gift market.
(1) Source: OC&C 2023. Total addressable market of £60 billion covers the UK, Ireland and the Netherlands