Moonpig Helps Siblings Get the Edge this Mother’s Day With the Ultimate Favourite Child Bouquet

• More than two in five (43%) Brits believe their mum has a favourite child - and nearly a quarter of mums (23%) admit they actually do
• The majority (58%) of mums say flowers are their favourite Mother’s Day gift
• Moonpig launches the Ultimate Favourite Child bouquet, which is scientifically proven to help secure the top spot in Mum’s good books
• Psychologist and Relationship expert Jo Hemmings reveals the science behind why some mums have a favourite

Pictured: The Ultimate Favourite Child Bouquet launched by Moonpig for Mother’s Day

Do you think you are your mum’s favourite child? New research commissioned by Moonpig has revealed that two in five (43%) believe their mum has a preferred child - and almost a quarter (23%) of mums actually admit that they actually do have a favourite.

Whether it’s talking more about one child than another (33%), acting favourably by cooking their favourite dinner more often (32%), and having more photos of her favourite child (20%), these are some of the signs kids notice about who their mum’s favourite child is.

As a result of these behaviours, almost a quarter (23%) of 25-34 year olds surveyed admitted that thinking their mum has a favourite child makes them more competitive with their sibling, and almost a third of Brits (32%) agree they’d buy the most thoughtful gift in an attempt to win top points on Mother’s Day.

To help squash sibling rivalry and secure top spot as the ‘favourite’ in the family, Moonpig has created the perfect gift to help get into Mum’s best books this Mother’s Day, with the ‘Ultimate Favourite Child’ bouquet.

And with the majority of mums (58%) saying that flowers are their favourite gift because they make them feel loved (51%) or it shows their children care (28%), the launch of Moonpig's Ultimate Favourite Child bouquet has also been scientifically proven to win Mum over through a carefully curated selection of stems.

To further explain how this particular bouquet can help to trump your siblings this Mother’s Day, Psychologist and Relationship Expert, Jo Hemmings analysed the Ultimate Favourite Child bouquet, uncovering the science behind how it will get you in favour with Mum:

“In this bespoke Mother’s Day bouquet, so many wonderful emotions and feelings can be unveiled through the variety of stems which work together to evoke a whole host of emotions. For example, classic, flower favourites like roses and tulips are best known for symbolising love, while others like Lisianthus, Eucalyptus and Asparagus Ferns represent gratitude, admiration and protection.

“With Sweet Williams representing deep affection, and Bunny Tails symbolising beauty, the stunning white Snapdragons even offer protection from ageing. This is a flower arrangement perfectly designed to celebrate mothers everywhere this Mother’s Day.

“Most importantly of all, flowers positively stimulate three of our most powerful senses – smell, touch and sight, which, when combined bring us endless amounts of joy. Scent in particular plays a very important role in your bouquet, as just like perfumes, certain flowers can evoke memories and stimulate dopamine, our reward hormone. Meaning that perhaps some of the fragrances in the Ultimate Favourite Child bouquet could bring back happy memories from times gone by which will in turn go a long way in helping you curry favour with Mum.

“For me, the cherry on the cake of this gift is the subliminal message it sends as mums will make the direct association between this beautiful, naturally grown gift, and the child they’ve devoted their life to nurturing.”

We all know that the colours, fragrance and general appearance of flowers make them a gift always worth receiving however, Moonpig has taken it one step further by curating the ‘Ultimate Favourite Child’ bouquet based on findings from the research which found that roses (42%) and tulips (32%) are two of the top flowers that mums favour in their bunch of blooms. And with over one in ten (13%) admitting that tactics such as buying flowers would be their preferred move to get one up on their sibling, the Ultimate Favourite Child bouquet is tipped to be a bestseller this Mother’s Day.

This Mother’s Day, customers can choose from one of three variants on the Ultimate Favourite Child bouquet, either purchasing as a standalone bouquet, or with a selection of either Lanson or Laurent Perrier champagne. That’s not all, to help complete your gift, Moonpig has also created a selection of ‘Favourite Child’ Mother’s Day cards that will help firmly secure the top spot.

However, all is not lost for those who don’t think they are the favourite child, as 44% of mums claimed their favourite child can change over time and comes down to factors such as calling or visiting her more regularly.

Commenting on the family dynamics that can lead to tension and accusations of favouritism on Mother’s Day, Jo said: “It’s natural for there to be competition amongst siblings, it’s almost a rite of passage for every child with an older or younger brother or sister, as many children don’t want to think they are not the favourite, and Mother’s Day tends to bring these emotions into the spotlight.

“Often a mum's favourite will be a child with similarities in personality to their own – sometimes even the child who most reminds them of their younger self. The first born, with all the newness and excitement that goes with that, can make some mums feel that they are a favourite, as does the youngest child, the ‘baby’ that needs the most protection.

“However, those mums who admit to having a favourite recognise that their love for each of their children is not compromised, it’s just that they can like one more than the others at certain times in their lives.

“Of course, siblings, who often jostle for pole position in their mum’s eyes are going to do their best to come up top on this day in particular, so it’s no surprise that almost a third of Brits (32%) admitted they’d attempt to put forward the most thoughtful gift in efforts to win brownie points with Mum on Mother’s Day.”

The research uncovered that the phenomenon of the ‘mummy’s boy' may also be true, with more men (24%) claiming they are their mothers’ favourite, while females didn’t back themselves quite as much (17%). Meanwhile one in five (20%) females agreed the favourite child tends to change, with a lower number of males (15%) agreeing this is the case.

To get your hands on Moonpig’s Ultimate Favourite Child bouquet or the Ultimate Favourite Child Bundles, and secure your place in the top spot with your mum this year, visit: HERE.

About the bouquet

• Moonpig’s bespoke ‘Ultimate Favourite Child bouquet’ is made up of:
• White Rose
• White Antirrhinum
• Pastel Pink Lisianthus
• Pastel Pink Dianthus barbatus
• Pink Tulip
• Asparagus cwebe
• Eucalyptus robusta
• Painted Pink Asparagus
• Fluffy Pink Lagurus

About the research

The research was conducted by Censuswide from 2,000 nationally representative UK adults, from 07th – 9th February 2024.