We support local community groups, the technology sector and customers.
Through the Moonpig Group Foundation, we support initiatives that create connections and spark moments of joy in our communities. We have several mechanisms in place to facilitate employee engagement and involvement with our charitable partners. Through the Moonpig Group Foundation our employees have access to matched funding and payroll giving to increase the value of their donations.
We encourage our highly skilled and motivated workforce to volunteer for causes, allowing paid time off for our employees to do so.
The Moonpig Group Foundation is an account within the Charities Aid Foundation (CAF), a donor-advised fund and Registered Charity (Number 268369). Governance of the charity itself is provided by the trustees of the CAF. Giving requests to the Moonpig Group Foundation are managed internally by a committee that is chaired by the CEO.
We are aware that some investors require visibility of exposure to alcohol sales. The proportion of revenue generated from alcohol products during FY23 was 5.2% (FY22: 6.5%). We expect this percentage to be lower in future years, reflecting the acquisition of Buyagift as well as the ongoing broadening of the Group’s gifting range.
The Group’s ESG strategy includes three community goals.
Goal 6: Invest £1.0 million between 2020 - 2025 leveraging the Moonpig Group Foundation.
Goal 7: Maintain the level of new hires into technical roles1 at around 45% women.
Goal 8: Reach and maintain a top-quartile customer NPS score of at least 70.
Charitable donation
The Group has committed to invest £1.0 million between 2020 and 2025 through the Moonpig Group Foundation, supporting initiatives which help communities to be more resilient and lead happier, healthier lives.
During FY23 the Moonpig Group Foundation made charitable donations totalling £211,000 (FY22: £189,000).
As at 30 April 2023 the Foundation has cumulatively donated £444,000 (30 April 2022: £233,000) to third-party charities since being set up in FY21.
The Group also made charitable donations on its own account totalling £70,000 all of which was to the CAF (FY22: £81,000, of which £75,000 was to the CAF).
Employees in each of our locations have chosen a cause to support in FY24. The chosen charities are Campaign Against Living Miserably (UK), Guernsey Society for Cancer Relief (Guernsey) and Stichting Jarige Job (Netherlands).
Technology community
The Group committed that at least 45% of technology hires will be women by 2025. For these purposes, the definition of technology talent includes the teams in technology security, engineering, product and analytics. To deliver the Group’s strategy, we need to hire highly skilled technology workers from all areas of society.
In FY23 45% of new hires into technical roles across the Group were female (FY22: 37%). As at 30 April 2023, 34% of employees in these teams are female (2022: 33%).
To support gender diversity, we have expanded coaching and mentoring programmes, partnered with women’s networking events like SheCanCode and Women In Tech, and encouraged women to pursue technology roles through our apprenticeship scheme. Our London and Manchester offices also held interactive workshops in partnership with Stemettes, a charity that supports women and non-binary individuals in the early stages of their tech careers.
For FY24 this goal will be updated to “Maintain the level of new hires into technical roles at around 45% women”.
Customer Net Promoter Score
The Group aims to maintain a top quartile NPS score of at least 70. Our mission is to help people connect and it is important that our customers believe it is doing this.
In FY23, the weighted average customer NPS score across Moonpig and Greetz was 60 (FY22: 71). Lower customer NPS primarily reflects the impact of repeated industrial action at Royal Mail.
We have since implemented further features to improve Greetz user experience, including new iOS and Android apps for Dutch customers.
In the UK, we implemented a low-cost, market-leading guaranteed delivery service for the period running up to Christmas to partially mitigate the service impact from Royal Mail industrial action.
The roll-out of significant new technology functionality is expected to support improvements in customer NPS in FY24.
We intend to report NPS data for the whole Group, including Experiences, in FY24.
1Technical roles for these purposes comprise those in technology security, engineering, product and analytics.