Sustainability strategy

We will reduce operational emissions (Scope 1 and Scope 2) by at least 50%¹ by 2030, validated by the Science Based Targets initiative (SBTi), reduce operational emissions by at least 90%¹ by 2050, and offset any emissions that cannot be reduced.

In FY25, location-based Scope 1 and 2 emissions adjusted for a non-routine refrigerant top-up at Tamworth were 530tCO₂e, a 22% reduction from the FY20 baseline. On a market-based basis (reflecting renewable electricity procurement), adjusted Scope 1 and 2 emissions were 142tCO₂e, a 79% reduction from baseline. During FY25 we enhanced energy monitoring including installation of submeters at Tamworth and consolidated the Dutch footprint by relocating Amsterdam head office functions to Almere. The Group has also offset prior-year Scope 1 and 2 emissions through independently verified projects including reforestation and wind power construction.

^{1) For Scope 1 and Scope 2 baseline emissions are 677tCO₂e. The baseline year is FY20 and this has been validated by the SBTi. The FY20 baseline has been recalculated for FY20 emissions at Experiences, following the acquisition of that segment.}

We will obtain commitments from suppliers to set net zero emissions reduction targets aligned with SBTi criteria representing 67% of Scope 3 emissions by April 2030 and reduce Scope 3 emissions intensity by 97%² tCO₂e/£1m of revenue by 2050, offsetting any emissions which cannot be reduced.

In FY25, Scope 3 revenue intensity was 221tCO₂e/£1m and the Group reported a 3,598tCO₂e reduction vs the FY22 baseline. Commitments from suppliers aligned with SBTi criteria covered 28.8% of Scope 3 emissions (up from 19.3% in FY24), with an FY26 milestone to reach 36% coverage. The Group also increased supplier primary data coverage to 48% and implemented new sustainability technology platforms for carbon accounting and sustainability reporting, alongside third-party validation of emission factors.

^{2) For Scope 3, baseline absolute emissions are 80,928tCO₂e and baseline emissions intensity is 233tCO₂e/£1m of revenue. The baseline year is FY22, which includes FY22 Experiences emissions.}

We aim to reduce overall waste and packaging generation in alignment with EPR guidance by improving the efficiency of use of materials and ensuring responsible end-of-life management, based on an assessment of upstream packaging materials, operational practices and downstream waste impacts.

In FY25, 100% of paper, envelope and packaging SKUs in the UK and Netherlands were sustainably sourced (FSC/PEFC certified or >75% recycled content), with 98% coverage globally. The Group launched the Packaging Gatekeeping Project to standardise packaging materials, suppliers, branding, sustainability criteria and tax compliance. This supports waste reduction, improves recyclability and ensures that packaging aligns with both regulatory requirements and sustainability best practices. The Group is transitioning its “sustainably sourced” definition to require 100% FSC certification, including extending FSC certification to the Experiences division in FY26.

Across the period to 2030, we aim to implement an information security management system that aligns with the National Institute of Standards and Technology  Cybersecurity Framework (NIST CSF), strengthening our technology security posture, ensuring best-in-class risk management and enhancing customer and stakeholder trust.

In FY25, two internal audits were carried out focusing on technology security: the first assessed technology governance and risk management maturity within our Experiences Division, while the second reviewed technical security controls and operations across the Group. The Group also commissioned a specialist third party to review technology security, focusing on system defences and threat detection. Implementation of the recommendations from all three exercises is underway and will be completed during FY26. We are implementing an IT Service Management tool to enhance technology asset management, define responsibilities around disallowed software and strengthen configuration management.

We conduct twice annual employee engagement surveys to gather workforce feedback, enabling us to improve the employee experience across the Group. In FY26, our average engagement score was 66% (FY24: 61%).

During the year, management focused on increasing the proportion of employees who agree with the statement “I feel proud to work for this Company”, with the average score as at April 2025 improving from 74% to 76%.

Excluding mandatory training, we invested 14,204 hours in structured employee learning during the year (FY24: 5,558). This included mentoring, coaching, formal programmes and self-learning. To encourage continued development, employees have access to development tools via our learning portal, annual independent learning allowances and support for professional qualifications and continued professional development.

In FY25 we aligned our family-friendly policies in the Netherlands to match our UK offering, including increasing primary caregiver and adoption leave to the equivalent of 24 weeks at full pay. We provide support through fertility and baby loss policies and through our Employee Assistance Programme, offering therapy and mental health resources.

Where practicable, we support flexible working with 11% of our total headcount employed on a part-time basis (FY24: 10%).

Substantially all employees participate in a variable performance-based bonus scheme with targets that align to those of the Executive Directors. Other benefits include matched pensions, medical and dental insurance, life assurance and access to a Save-As-You-Earn (SAYE) share scheme with 11% of eligible employees participating (FY24: 16%).

We are committed to fair and responsible pay. All UK and Guernsey-based employees are paid at or above both the statutory National Living Wage and the Real Living Wage, as defined by the Living Wage Foundation¹. In the Netherlands we pay at or above the statutory minimum wage (Minimumloon).

^{1) Guernsey employees are paid in line with the UK Real Living Wage as defined by the Living Wage Foundation for “rates outside of London”.}

We ensure safe environments across offices and fulfilment locations. The Group's Health and Safety policy is reviewed at least annually and covers all aspects of our working environment with appropriate insurance in place for all employees. We had no serious injuries during the year and recorded an incident rate of 0.00 per 200,000 working hours (FY25: 0.00 per 200,000 working hours).

We are committed to building a workplace where everyone feels valued, supported and free to express their individuality. Our equal opportunities policy applies to all employees, and we continue to support internal networking and affinity groups focused on accessibility and inclusion, ethnic diversity, LGBTQ+, gender equality and neurodiversity.

As at 30 April 2026, combined representation of women and ethnic minorities on the Leadership Team² was 54% (April 2024: 49%). Across the Group, 67% of newly appointed Leadership Team² members were female (FY24: 50%).

During FY25, 44% of new hires into technology roles were female (FY24: 40%), with female representation in these teams at 33% as at 30 April 2025 (FY24: 33%).

We continue to collaborate with organisations such as Cajigo, SheCanCode and Women in Tech to improve representation and our talent acquisition team uses inclusive sourcing strategies and diverse candidate shortlists.

^{2) Comprises Executive Committee (including Executive Directors) and their direct reports who are also members of the Extended Leadership Team.}

Through the Moonpig Group Foundation, we support initiatives that create connections and spark moments of joy in our communities. The Foundation is administered as a donor-advised fund within the Charities Aid Foundation (CAF) (Registered Charity No. 268369), with governance provided by CAF trustees and donation requests managed internally by a committee chaired by the CEO.

We provide matched funding for employee donations and offer paid time off for volunteering to encourage engagement with our charitable partners.

Donations made in FY25 totalled £211,000 and we expect to donate a cumulative £1.0m across the five years to the end of calendar year 2025.