We have transformed our business into a technology and data platform for gifting.

Moonpig Group is a leading international gifting platform with a rich history of innovation, growth and fun. It all began in April 2000 when moonpig.com was launched as the UK’s first online card retailer. The vision was simple: to create a better card than customers could find on the high street, by combining digital printing and the internet. As time went on, the Group expanded into card-attached gifting, adding flowers, off-the-shelf gifts and balloons to its range.

In 2018, the Group acquired Greetz, one of the Netherlands’ leading online card and gifting businesses. Greetz was founded in Amsterdam in 2004, since then it has established itself as a clear market leader in online cards with strong brand awareness.

On 5 February 2021, the Company was admitted to the Official List of the Financial Conduct Authority and to trading on the premium segment of the London Stock Exchange’s Main Market for listed securities. This milestone reflects the Group’s position as a leading player in the gifting industry.

In July 2022, the Group completed the acquisition of Experiences, which operates the Red Letter Days and Buyagift brands. This acquisition accelerated our strategy of becoming the ultimate gifting companion.

From 2018 onwards, the Group has invested in transforming itself into the world’s leading technology and data platform for gifting. Most recently, this has involved several large foundational projects, including the migration of Greetz onto our unified technology platform and the opening of new operational facilities in Tamworth in the UK and Almere in the Netherlands.

Since completing these foundational projects, the Group’s technology teams have been focused on growth initiatives and product innovations such as video messages and digital gifting in greeting cards and Moonpig Plus subscriptions.


  • Launch of digital gifting in greeting cards
  • Launch of Moonpig Plus subscriptions
  • Launch of video messages in greeting cards


  • Moonpig launches in Ireland
  • Moonpig Group acquires Experiences (Red Letter Days and Buyagift)
  • Greetz is successfully migrated onto the Moonpig technology and data platform
  • Launch of new iOS and Android apps at Greetz
  • New operational facilities in Tamworth (UK) and Almere (Netherlands)


  • Moonpig Group floats on the London Stock Exchange


  • Incorporation of Moonpig Group plc
  • Completion of technology and data replatforming at Moonpig
  • Launch of the Global Design Platform for greeting card designs


  • Moonpig Group acquires Greetz
  • Moonpig moves into a new award-winning HQ in the heart of London’s tech community and the launch of the Group’s Manchester technology hub


  • Moonpig Group is acquired by Exponent


  • Greetz introduces flowers, chocolates and other gifts to its offer
  • Moonpig launches in the United States


  • Moonpig launches its Australian site


  • Moonpig introduces gifts


  • Moonpig launches its first television campaign, featuring the iconic jingle


  • Greetz is founded in the Netherlands


  • Moonpig, the first online greeting cards business, is founded