Moonpig Group is the largest online greeting card and gifting platform in our home markets.

Our mission is to reinvent the gifting experience and become the gifting companion for all our customers. We are doing that by using technology to make the art of remembering, choosing and creating the most thoughtful card and gift as effortless as possible.

Data is at the core of everything we do. We make it our job to understand who customers are buying for, and why. Whether it's for your nephew’s birthday, or your parents' anniversary, we personalise the shopping experience in a unique and powerful way.

We have designed Moonpig’s bespoke technology platform to ensure that we capture and use the data that is unique to gifting at every point in the customer journey. Nowhere is this more evident than through the 84 million reminders that our customers have already set. We send you a reminder a few days before your special event, showing you what you purchased last year and recommending a perfect card and gift to send this year. Using intuitive technology, we can even help you choose the right words to go inside the card. It's all about making gifting as effortless as possible.

Greetz was successfully transitioned onto the Moonpig technology platform in September 2022. As well as unlocking opportunities for strengthening retention and lifetime value of our Dutch customers, the completion of this project means that the majority of the Group’s technology resource is now focused on accelerating the development of new, customer-facing and revenue-generating functionality that both of our card-first brands can leverage.

In July 2022, we acquired Red Letter Days and Buyagift, two of the UK’s leading gift experiences platforms. The acquisition accelerates our strategy to become the ultimate gifting companion to our customers.


Moonpig has been a pioneer since it was founded as the UK’s first online cards business in 2000.


Greetz was founded in Amsterdam in 2004 as the Netherlands' first online greeting card service.

Red Letter Days

Red Letter Days was launched in 1989 and pioneered the concept of giving unforgettable experiences as gifts


Founded in 1999, Buyagift is a leading UK gift experiences platform with options in categories like dining, theatre and family outings.