Moonpig Group is the largest online greeting card and gifting platform in our home markets.

Our mission is to reinvent the gifting experience and become the gifting companion for all our customers. We are doing that by using technology to make the art of remembering, choosing and creating the most thoughtful card and gift as effortless as possible.

Data is at the core of everything we do. We make it our job to understand who customers are buying for, and why. Whether it's for your nephew’s birthday, or your parents' anniversary, we personalise the shopping experience in a unique and powerful way.

We have designed Moonpig’s bespoke technology platform to ensure that we capture and use the data that is unique to gifting at every point in the customer journey. Nowhere is this more evident than through the more than 70 million reminders that our customers have already set. We send you a reminder a few days before your special event, showing you what you purchased last year and recommending a perfect card and gift to send this year. Using AI, we can even help you choose the right words to go inside the card. It's all about making gifting as effortless as possible.

Work to transition Greetz onto the Moonpig technology platform remains on schedule for completion by the end of calendar year 2022. As well as unlocking opportunities for strengthening retention and lifetime value of our Dutch customers, once the migration project is complete, the majority of the Group’s technology resource will focus on accelerating the development of new, customer-facing and revenue-generating functionality that will be leveraged by both of our card-first brands.

In July 2022, we acquired Red Letter Days and Buyagift, at which point the Group became the UK’s leading gift experiences platform. The acquisition accelerates our strategy to become the ultimate gifting companion to our customers.


Moonpig has been a pioneer since it was founded as the UK’s first online cards business in 2000.


Greetz was founded in Amsterdam in 2004 as the Netherlands' first online greeting card service.

Red Letter Days

Red Letter Days was launched in 1989 and pioneered the concept of giving unforgettable experiences as gifts


Buyagift was founded in 1999 and is the UK’s leading gift experiences platform